Why Erling Haaland wears 'Braut' on his Norway shirt during the World Cup

Football fans watching Norway's World Cup campaign have noticed that star striker Erling Haaland is wearing "Braut Haaland" on the back of his shirt rather than simply "Haaland".

The Manchester City forward, who is officially named Erling Braut Haaland, includes his middle name on his international jersey as a tribute to his mother's side of the family. "Braut" comes from his mother, former Norwegian heptathlete Gry Marita Braut, and reflects an important part of his family heritage.

Haaland has often used the full "Erling Braut Haaland" name throughout his career, particularly while representing Norway, although he usually appears simply as "Haaland" during club matches for Manchester City. The 25-year-old has previously spoken about the importance of family and his Norwegian roots.

The Norway striker has become one of the standout stars of the 2026 FIFA World Cup, helping guide his country into the knockout stages for the first time since 1998. Haaland has already scored several crucial goals during the tournament and remains among the favourites for the Golden Boot award.

Supporters have embraced the use of "Braut" on Haaland's shirt, with many seeing it as a nod to his family background and Norwegian identity as the nation enjoys a memorable World Cup run.